Advice — expert series

Film, TV, games, YouTube, graphic novels, manga, comic books, murals ... it's all visual art and depends on engaging the eyes in order to engage the hearts and minds of your audience, as well as their loyalty and their purchasing power. In this article, we'll look at a specific type of story, theme, subplot, scene, incident, attitude, and inference—those involving sex, love, and/or romance. The conscious use of specific symbols, imagery, colors, and shapes can heighten the impact and influence of your ideas, characters, and story. In order to better use this cinematic tool, we'll first briefly explore some of...

The key question that all screenwriters should ask themselves is: how do I write a script that Hollywood wants to buy? Most writers mistakenly think that success is all about connections and star power. Not so. The real trick to writing a script that will sell is to know and use Hollywood's central marketing strategy. And that can be summed up in one word: genres.Former Universal Pictures chairman Marc Shmuger recently said, "There's no doubt the star system is in transformation. Arguably the two biggest stars in the first half of 2009 were Kevin James (Paul Blart: Mall Cop) and...

You're not a New York Times bestselling author. You don't have a publicist. And your Amazon sales numbers are awful. Should you quit writing books? Absolutely not. No matter what kind of book you've written (or plan to write) there are many ways to reach your audience. Each of the DIY tools listed here are low or no-cost, and each of them works in its own way. One or more may be perfect for you. Fifteen ideas might seem overwhelming, but remember that you only need to do one thing at a time. As one clicks and then another, you'll...

I'm going to let you in on a secret. Some years ago I found a simple technique that turned me into a better writer, producer and director. I stumbled across this technique by accident, due to an unusual illness. The good news for you is that you don't have to get sick to use this technique. I've read hundreds and hundreds of screenplays, and almost every one of them could have been improved if the writer had used this technique. The problem is that no matter how impressive your idea or how good your writing, you need a strong understanding...

How do you make a documentary when you have no script? I was faced with this problem when I shot my first unscripted documentary for a class in documentary filmmaking. We had the assignment of making an 8–12 minute unscripted documentary. I started by visiting a friend's farm and shooting some footage. I quickly filled up 3 one-hour tapes. Wanting to make extra sure that I had enough footage, I shot more, and more, and more. I ended up with 30 hours of tape.Unfortunately I had a day job, and no time to log, much less edit all of it....