Advice — rona edwards & monika skerbelis

Discovering Ideas in Everyday Life

Posted by Rona Edwards & Monika Skerbelis on

Time and time again, people come up to us and pitch ideas for movies and television. Everyone thinks their story needs to be told or that they've got the greatest idea since the invention of the iPhone. But it's not just enough to have an idea. You have to see if it can go the distance. Does it have legs? Is it really a movie? Or is it just a sketch? Is there enough there to keep an audience engaged? Are the characters unique enough yet still accessible enough for audiences to root for? These are just some of the...

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Finding and Developing New Ideas

Posted by Rona Edwards & Monika Skerbelis on

How many times have you heard someone say, "I have a great idea for a movie," and then never do anything with it? They don't remember it later or they never actually put words on paper. On top of that, there are many people who think they have a good idea for a movie - and it's really not. It all starts with the idea but there's much more to it. It's not as easy as people think. Most people do not realize the time and effort it takes to flesh out an idea, from the inception of an idea...

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Discovering Ideas in Everyday Life

Posted by Rona Edwards & Monika Skerbelis on

Time and time again, people come up to us and pitch ideas for movies and television. Everyone thinks their story needs to be told or that they've got the greatest idea since the invention of the iPhone. But it's not just enough to have an idea. You have to see if it can go the distance. Does it have legs? Is it really a movie? Or is it just a sketch? Is there enough there to keep an audience engaged? Are the characters unique enough yet still accessible enough for audiences to root for? These are just some of the...

Read more →